When you hear the word “Uganda” what do you think about? When you think about Africa, what pictures pop into your head? While some of us have been to the African continent and experienced it’s nations first hand, many of us have formulated ideas and notions of what we think Africa is like.
Our Ember Arts jewelry designer Emily lives in the Uganda’s capital Kampala. She is always sharing with us about her adventures and experiences living and working in Uganda. Recently she has been posting pictures on Instagram using the hashtag #africaisalsothis revealing the upscale, glamorous, modern and artistic side of Uganda.
Today we asked her to share on the blog some of her experiences with the other side of life in Uganda.
A couple of weeks ago, I met my roommates at a little cafe after work, where I ordered a couscous, grilled vegetable, and halloumi cheese salad. While we waited for the food, I logged into their free wifi and Instagrammed a photo of their cool rustic wood wall with a map of the world painted on it.
After dinner, we walked across the road to the mall, which houses a two-story 3D movie theater. A European style restaurant and bakery shares its outdoor dining space with the theater entrance, and to enter is like passing through an olifactory gauntlet. Fresh breads, croissants, and cakes filled the air with a buttery warmth, mixing with the candied sweetness of fresh gelato and bitter earthiness of expresso.
Up the escalator and past a boutique featuring the work of internationally recognized local fashion designers, the lights of the theater shine brightly, advertising newly released Hollywood films. Tickets cost only $4 for the Monday matinee, and a small line is already forming in the lobby. A young woman with bright red lipstick leans lazily across the counter next to the popcorn machine, waiting for customers.
I don’t go to the theater very often, but for some, that’s just a typical Monday night in Uganda.
Judging by the western world’s panicked response to Ebola, most of us have a very incomplete picture of life on the African continent. It is true that there are small towns and villages with poor access to sanitation, information, and medical care, where outbreaks spread easily due to misinformation and poor resources. But here in Uganda, the airport quickly instituted a health screening for arriving passengers, and everyone carried on with life as usual.
Uganda has its fair share of slums and poverty, and much of the population still lives in remote villages, depending on rain and soil for the fields of corn and plantains that build their diet. But things are rapidly changing. More and more of those farmers get crop price updates via text message or an app, and pay one another with a few presses of a button through mobile money on their phones. In the cities, government workers and wealthy business owners dine in the hotel gardens and discuss the latest Tom Brown novel. Young people work their way through law school, arrange TEDx events and performance art pieces, and meet their friends for happy hour at a trendy new wine bar after a busy day at work. They speak three or four languages, and slip easily back-and-forth between English, Luganda, and their own tribal tongues.
It’s this latter Uganda that represents the future of the nation, as technology closes the gaps of geography and information. Though we may tend to idealize grass roofed huts and village farms, many contemporary Ugandans are choosing modern technology and lifestyles for themselves, blended with the best and most vibrant parts of their own culture. They envision their country competing well on an international level, and many, especially the youth, have the ideas and the drive to take it there.
A couple of years ago, Ember Arts brought a few of the women from our partner co-op to visit one of the malls as part of the preparation for a photoshoot. Most hadn’t realized they were allowed to go inside and walk around any time they wanted to, and had never seen such clean and bright shops before.
Living on the outskirts of Uganda’s capital city, our artisans are often on the outskirts of these changes as well. Their children, though, have grown up with cell phones and Facebook just like American youth. In partnering with these women, we hope that the money they spend on educating their kids gives those children the resources they need to participate as equals in a changing world.
Uganda is a beautiful nation, it’s people progressive, creative, tenacious and full of hope. We at Ember Arts are privileged to live in, work from, and partner with such a place as Uganda. #africaisalsothis
Read more about Emily’s story here.
Shop jewelry handmade by our Ugandan artisans here.