You have $1,000 to give away.
In front of you are two women, both widows with families, both living in extreme poverty. If you split the money evenly between them, both will be able to feed their families until their children are grown, both will be able to afford a little bit of healthcare, but neither will be able to properly educate their families. If you give all the money to one woman, it will transform her family forever through nutrition, healthcare, and great education, but the other woman and her family will be left in extreme poverty.
What do you do?
A somewhat more complex version of this problem is faced constantly by non-profits and socially-oriented businesses. Need is great, our resources are limited. Do we spread our resources thinly across as many households as possible? Do we invest deeply in a few lucky families? Do we find some sort of middle-ground?
It’s a gut-wrenching choice. The stakes are literally life and death.
At Ember, we invest deeply in a limited number of families to catalyze transformational, generational change. This means that we work with fewer women than we could, each of those women makes more money than she otherwise would, and instead of basic improvements in nutrition and living conditions, we drive towards deep, long-lasting change, especially university education for their children.
Why? Because we believe that a Ugandan will do more for Uganda than we ever could. And if we provide a platform upon which Ugandan kids can stay healthy, get educated, access opportunity, and become successful leaders, they will transform their communities in more ways and over longer periods than we could hope to do ourselves.
Still, the choice is not easy. It means saying no to people who need and deserve our partnership, people who will go on living in extreme poverty until they find some way out of it.
But instead of watering down our impact to bring them in immediately, our goal is to grow, to work deeply with more and more families and communities, and to see, eventually, the long-term change that new local leaders will create. To help create a new community in which we are no longer needed, only loved.