Today we at Acholi Beads are launching a new vision, and we are rebranding our entire company to match it. We call it Ember Arts.
Ember is the new face of our company, the new name by which we call ourselves. It is founded on something we learned from the Ugandan women we partner with.
Every human being is born bright with a natural flame of creativity and exuberance, the flame that inspires children in their ceaseless joyful exploration of the world. But as the years pass, some fires dim. Heartbreaks, failures and injustices douse our dreams and quench our wonder.
For our Ugandan partners it was worse. Their lives were battered by civil war, they lost loved ones to violence and hunger, and they struggled through years of hard labor trying to feed their families. After too long without the resources to pursue their goals and dreams, people stop hoping.
This is the great tragedy of poverty, that eventually even the flame of hope dies.
But that was not the end of their story. Through our partnership together they found new opportunity, and soon they began pursuing goals and dreams that had been unimaginable only months before – sending kids to university, building houses, creating new businesses.
All the flames of creativity and exuberance burst back to life.
Hope, we learned, is never gone. Even when it looks like those flames are snuffed out, there is an ember, a smoldering little seed of hope that can never be extinguished.
This is the unquenchable ember of the human spirit. We exist to kindle it into flame.
Today is the beginning of a new vision of elegance and impact, a synthesis of market and morals that will change attitudes in America and lives in Uganda, and eventually around the world. We are developing the most marketable products ever to come out of impoverished communities so that soon those communities will overthrow poverty.
We are so very grateful to all who support us. We certainly can not do it without you.
Let’s make flames.