It’s no secret that when money gets tights, like it is for most Americans just now, one of the first things to be squeezed off the budget is giving to charities and non-profits. This is understandable for families trying to pay the mortgage and keep food on the table. Unfortunately it hurts those who can least afford it – the global poor who depend on those organizations.
Socially Proactive Businesses, like Acholi Beads, have one great advantage over non-profits: We don’t rely on donations. Quite the opposite in fact. Our business is set-up so that Americans can make an income right alongside our Acholi partners.
Almost all of our sales are made through stores or other resellers, who mark Acholi Beads up to a competitive market price and reap the benefits, while simultaneously growing the market for our jewelry and changing lives in Uganda. Everyone wins.
And in a down economy like this one, Americans need an income just like everyone else. So while nonprofits lose volunteers and donors, Acholi Beads is gaining reps and resellers. People love the chance to make the world a better place, and pay some bills while doing it.
Don’t get me wrong, I think nonprofits do necessary and amazing work around the world. I’m just exploring the different ways that such work can be done, and I think that Socially Proactive Business is emerging as one of the most powerful and sustainable modes of changing the world for the better.
For info on how you can get involved, visit our Contact page here.